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WHYTE AVENUE

WHERE BLOCK 1912 • EDMONTON

WHEN   JUNE 1 – AUGUST 31

LAUNCH JUNE 4 • 7p.m.

 

Whyte Avenue is a series of twelve light-painted photographs created by Adrien Veczan. Each image shows a scene in Edmonton’s eclectic neighbourhood of Old Strathcona. For anyone who has ridden the mechanical bull at Cook County Saloon; for anyone who has petted Fleur, the on-duty cat at Wee Book Inn; for anyone who has gone on a first date at the Princess Theatre, or a second one at Da-De-O’s: this cinematic series will bring back memories.
The images look nothing like everyday life. They are the result of intricate lighting techniques, including most prominently light-painting. During a shoot, the photograph slowly appears as lights are used as paintbrushes to reveal a scene that cannot be seen with the naked eye. No Photoshop: the textures and the moods are created entirely with lights.